Snow White, Cinderella and the rest of the Disney Princess gang have some explaining to do.
A new study from Brigham Young University found that engaging with Disney princess culture could make young children more susceptible to gender stereotypes.
The small study, by family-life professor Sarah M. Coyne, looked at how much 198 preschoolers interacted with Disney princesses—through movies, toys and merchandise—and then assessed their behavior through reports from parents and teachers and a task in which the children were asked to rank their favorite toys among stereotypical “girl” options such as dolls, stereotypical “boy” options such as tool sets and gender-neutral options such as puzzles.
The researches found that 96% of girls and 87% of boys had viewed Disney princess media, and more than 61% of girls played with princess toys at least once a week, compared to 4% of boys. For both boys and girls, engagement with Disney princesses was associated with more female gender-stereotypical behavior a year later.
(Article originally appeared in Time)