Blow Dry Bars, like Be Bar in Dubai, are disrupting the traditional salon industry, offering women quick, affordable doses of fabulousness and me-time. With revenues in the millions of US dollars over seas, I sat down with Andrea Lindeyer the co founder of Be Bar Blow Dry Bar in Jumeirah to discuss the business of enhancing every woman’s beauty, one blow dry at a time.
Full Name Andrea Lindeyer
Title and Company Name Co founder, Be Bar Blow Dry Bar
What year did the business start? 2014
Why did you start the business?
Lindsey and I started the business for a few reasons, Lindsey had been working for the same company for many years and was looking for a new challenge. With her growing clan, it made sense for her to do something where she could control her schedule and wouldn’t have to travel for work. I wanted to open Be Bar because I have been a hairdresser for 17 years and wanted to leave my mark in the industry to offer a service that would make women feel more confident and beautiful about themselves. I also had a growing family and wanted to create a work-life balance that could help me to explore my passion while being a mom.
Who is your target market and why are they so important to reach?
The blow dry bar is a concept that appeals to women of all ages and nationality. We are convenient for women who work because we open at 8 am which gives them enough time to have their hair styled before work for a quick confidence boost. We also specialise in hair health and have some incredible treatment lines including Davines, Mashup, Rahua, and Brazilian Blowout. Mashup is amazing for weak, highly damaged, dry, or breaking hair. It repairs instantly and lasts for 8-10 washes; it’s a miracle treatment! The Brazilian blowout is perfect for getting rid of that crazy frizz that drives everyone mad can give a woman tame hair for around three months, who wouldn’t love that! It’s important to reach our target market because I truly believe in what we offer and I know that with our styles, treatments and add-ons we can enhance a woman’s natural beauty which can give her an extra pep in her step and make her feel pretty!
Share 3 of the biggest lessons you’ve learnt so far in business.
Oh gosh… just three!? Make sure when you are opening a business to have your sign designed and hung when you are still doing the fit out, this gives time to build up some brand awareness before opening. Spend time on creating systems and manuals these are imperative for a smooth, organised business. Don’t have a baby within weeks of opening a business; it’s not easy!
Who do you admire or look up to in business?
I am a big fan of podcasts because they constantly teach you things, How I built this and Startup are my two favourites right now. I don’t necessarily look up to anyone, in particular, I think one can learn something small from every business owner. I have a high respect for working moms, Lindsey and I have six kids between us, so we know how hard it is to juggle it all.
What is your one piece of advice to those looking to start a business in your same industry?
I am a hairdresser by trade, so I would say that it’s important to either partner with a hairdresser or to have some insane passion for the industry or to know a bit about hair yourself. Don’t get me wrong there are many successful salons created by non-hairdressers, but I think there is something to say for the fact that if all my staff left tomorrow, I could still take clients and carry on with business, but I love my team, and hopefully, that would never happen!
What is a quote you live by?
“Just keep swimming just keep swimming” by Dory from Finding Nemo
Whats next? Share your plans for the business in the future.
We are in our third year now and are actively looking to grow, watch this space.