(Article first appeared in http://time.com/4307388/facebook-camera-app-social-media-sharing/?xid=homepage )
Users are sharing less original content about their lives and Facebook hopes to change that.
Facebook is planning a standalone camera app to rekindle your interest in sharing original content. The app, which is still in the early stages of development, will reportedly support live streaming as well as stills and video, the Wall Street Journal (WSJ) reports
Spurring the app’s development, the WSJ says, is the increasingly passive behavior of Facebook users, who check the social media site regularly but share less and less about their lives.
According to an report by technology-news website The Information, by mid-2015 original sharing of personal stories was down 21% from the previous year — with the trend pronounced among users under the age of 30.
Facebook said overall sharing remain strong, according to a spokesperson statement cited in the report.
The social media platform has already been making other changes to reengage users, according to the WSJ. It now reminds users about holidays and significant dates. It also launched the memory-triggering feature “On This Day.”
In 2014, the company even toyed with a disappearing picture app like Snapchat called Slingshot, but the feature never gained a following