Meet The 27 Year Old Taking on Lululemon

Athletic apparel brand Outdoor Voices’ memorable name “comes from when you’re little and your mom’s like, ‘Use your indoor voice,’” founder and CEO Tyler Haney told Forbes when she made our 2016 30 Under 30 list

CEO Tyler Haney

Now the 27-year-old is taking us all behind the scenes of Outdoor Voices’ earliest days, from its conception at Parsons School of Design to the Silicon Valley boardrooms where Haney pitched some 70 times before securing a $7 million Series A in October 15.

Haney is the first guest on Forbes’ newest podcast, Million$, hosted by yours truly. Every other Tuesday, I’ll talk with women entrepreneurs about the good, the bad, and the ugly of founding and funding a business.

 Expect anecdotes from the fundraising trenches and real-world advice from women who’ve been there, like Haney, who told Forbes about why she thinks her proposition resonated with her eventual investors, including General Catalyst Partners, Forerunner Ventures and 14A.

“I think the space is intriguing to big investors, looking at the Lululemons of the world, and how they were able to kind of bust through this more macho, traditionally competitive activewear scene,” she said. “They saw me, this up and comer, addressing a pain point with an entire generation. Traditionally, these brands have been quite exclusive. I was coming to them saying, let’s think about activity differently.”

She also delves into the brand’s enormously successful social media strategy, talking about how she got celeb fans like Lena Dunham, Leandra Medine, and even GOOP queen Gwyneth Paltrow on board.

Subscribe to Million$ on iTunes, and if you like what you hear, please feel free to rate and review. There’ll be new episodes online every other Tuesday. On 6/21, along with Haney’s episode, you’ll also find episode two, an interview with Jessica Beck, co-founder and COO of on-demand butler service Hello Alfred.

(Article first appeared on Forbes)

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